: To promote civic-mindedness To promote behaviors that contribute to the development of our country, in the areas of human rights, environment, economy, public health, … To fight behaviors that impede such development To restore ethical and moral values, such as honesty, tolerance, solidarity Implementation tools: In order to modify attitudes and behaviors, Information, Education and Communication are recognized to be the most effective tools. Hence, AFAK has adapted its means to the targeted audience: 1- Radio campaigns, targeting the general audience, in urban and rural areas 2- Posters in public areas and within companies, to raise awareness during events or to warn against dangerous behaviors 3- Brochures, flyers, instruction books 4- Audio recordings dealing with civic values, development, environment and quality, aimed at associations that are active in the areas of literacy and citizenship 5- Digital actions, framed with AFAK’s communication strategy, in order to create and sustain a real connection with the youth. 6- Educational materials, since AFAK reaches from pre-school to University.